Best Email Marketing Software (Ranked 2022)
There are many software options to choose from that can be suitable for email marketing campaigns when it comes to email marketing. It can be challenging to decide which one is best for your business. This blog post will compare and contrast the 7 best email marketing software programs for companies in the United Kingdom. We will look at the features of each program and help you decide which one is right for you!
Best For: Small Business

GoDaddy is a well recognised brand that will be suitable for many email campaigns.
Best For: Large Business

MailChimp are another well recognised brand that offer great packages for email marketing.
Best For: Ease of Use

After testing all the software, I found GetResponse to be the easiest, especially for beginners.
1. GoDaddy Email Marketing
GoDaddy Email Marketing is a tool that allows you to create and send email campaigns to your customers. You can use GoDaddy Email Marketing to promote your brand, drive traffic to your website, or stay in touch with your customers. GoDaddy Email Marketing offers a variety of features, including a drag-and-drop email builder, a wide range of templates, and a built-in contact manager. GoDaddy Email Marketing also provides detailed reporting to track the performance of your campaigns. With GoDaddy Email Marketing, you can reach your customers with relevant and engaging content. GoDaddy Email Marketing is the perfect way to connect with your customers and promote your business.
Try GoDaddy Email Marketing today! >>>>
David’s Rating:
99/100 – Excellent
Website:
2. MailChimp
MailChimp is one of the most popular email marketing software programs available. It is easy to use and has many features that businesses will find helpful, such as automation and segmentation. However, it can be a little expensive for small businesses.
Features:
- Automation: Automate your email marketing tasks so you can focus on other things.
- Segmentation: Target specific groups of subscribers with tailored content.
- Reports and analytics: See how your campaigns are performing and track the results.
David’s Rating:
100/100 – Excellent
Website:
3. ActiveCampaign
ActiveCampaign is a great option for businesses that want more features than MailChimp offers but don’t want to pay the high price tag. It has all the features you would expect from an email marketing software program, such as automation, segmentation, reports, and analytics. It also allows you to create custom fields, which can be helpful for businesses with unique needs.
Features:
- Custom fields: Create custom fields to gather more information about your subscribers.
- Automation: Automate your email marketing tasks so you can focus on other things.
- Segmentation: Target specific groups of subscribers with tailored content.
- Reports and analytics: See how your campaigns are performing and track the results.
David’s Rating:
98/100 – Excellent
Website:
4. GetResponse
GetResponse is an excellent option for businesses that want many features but don’t want to pay the high price tag. It has all the features you would expect from an email marketing software program, such as automation, segmentation, reports, and analytics. It also allows you to create custom forms, which can be helpful for businesses with unique needs.
Features:
- Custom forms: Create custom forms to gather more information about your subscribers.
- Automation: Automate your email marketing tasks so you can focus on other things.
- Segmentation: Target specific groups of subscribers with tailored content.
- Reports and analytics: See how your campaigns are performing and track the results.
David’s Rating:
98/100 – Excellent
Website:
5. iContact
iContact is an excellent option for businesses that want many features but don’t want to pay the high price tag. It has all the features you would expect from an email marketing software program, such as automation, segmentation, reports, and analytics. It also allows you to create custom templates, which can be helpful for businesses with unique needs.
Features:
- Automation: Automate your email marketing tasks so you can focus on other things.
- Segmentation: Target specific groups of subscribers with tailored content.
- Reports and analytics: See how your campaigns are performing and track the results.
- Custom templates: Create custom templates to match your branding.
David’s Rating:
97/100 – Excellent
Website:
6. Constant Contact
Constant Contact is an excellent option for businesses that want many features but don’t want to pay the high price tag. It has all the features you would expect from an email marketing software program, such as automation, segmentation, reports, and analytics. It also allows you to create custom forms, which can be helpful for businesses with unique needs.
Features:
- Automation: Automate your email marketing tasks so you can focus on other things.
- Segmentation: Target specific groups of subscribers with tailored content.
- Reports and analytics: See how your campaigns are performing and track the results.
- Custom forms: Create custom forms to gather more information about your subscribers.
David’s Rating:
97/100 – Excellent
Website:
7. Engage Bay
David’s Rating:
97/100 – Excellent
Website:
So, which is the best email marketing software for the UK? It depends on your needs and budget. If you want a lot of features, then ActiveCampaign or GetResponse are good options. If you want a program that is easy to use and affordable, then MailChimp or iContact are good options. And if you want a program that has all of the features, then Constant Contact is a good option.
For a comprehensive guide on marketing, visit The Tools of Marketing: A Comprehensive Guide