Pros and Cons of Mailchimp
Mailchimp is an all-in-one platform that helps small businesses to sell products and services smartly.
The main goal of Mailchimp is to be the backbone for customer relationships with user-friendly AI-powered tools. It is designed to focus on the audience so that users can send:
- Automated messages
- Marketing emails
- Build landing pages
- Create targeted ad campaigns
- Facilitate reporting and analytics
- Send postcards, and sell them online.
Mailchimp also makes sure that users communicate with the right audience at a right time to sell services. In addition to that, Mailchimp has many advantages and disadvantages that you should know if you want to grow your business. So let’s dive in.
Pros of MailChimp
Following is the list of advantages that you get by using the MailChimp marketing platform. So have a look at them.
1. You can Import Custom Email Templates
MailChimp provides hundreds of effective templates to users once they made an account. In addition to these templates, you can also import your custom templates as well. You can also customize the prebuilt templates if you want. The best thing here is that you do not need to write a single line of code to update the existing template.
2. Multiple Integration Options
You can integrate MailChimp with the Facebook pages and take advantage of the available subscription form hosting. You also have access to testing and scheduling features to maximize the open rates.
3. Access to Comparative Metrics
MailChimp allows users to access the comparative matrices. So that they can see how their email campaigns are performing. In addition, to tracking the business analytics, you can also compare your site’s metrics with other MailChimp users.
4. Remove the MailChimp Logo
You can freely use MailChimp with up to 2000 contacts but they will include their logo under your subscription form and campaign. But if you want to remove this logo then upgrade the MailChimp subscription.
Cons of MailChimp
Besides the many advantages, MailChimp has some drawbacks too that you should know.
1. Difficult to Have a Membership-Based Site
It is not always the best option to integrate MailChimp with PayPal and WordPress. This is because this integration makes it difficult for users to achieve their goals who are planning to have membership or subscription sites. You can also set up the autoresponders but they will work when someone from your marketing list has subscribed from your web form. However, this integration does not work with contacts that you import.
2. MailChimp has the Right to Cancel Your Account
Email marketing is not an easy process. Conversions are considered good if they are in the 1 to 2% range and open rates can be occasional. If you receive spam complaints about emails or too many unsubscribe notifications then Mailchimp has the right to either cancel or suspend your account without sending any notification.
3. You have to Create Custom Templates Many Times
The prebuilt templates of MailChimp are basic. They are not attractive from a reader’s point of view. It means you either need to import the custom templates or spend time on making the existing templates attractive.
4. The Interface Feels a Bit Awkward and Clunky to Some Users
It is not easy to use MailChimp if you have used other email marketing programs before. It requires some time to understand the basics of the MailChimp platform and how you can design and organize a campaign. If you only use MailChimp to send occasional newsletters to customers then you might not feel this problem. But for high-volume use, you need to learn the MailChimp platform.
Wrapping It All Up!!!
MailChimp is the right marketing platform for small businesses who entered the digital marketing world. It has hundreds of prebuilt marketing templates that make it easy for users to send emails to all customers at a time. Indeed, these templates are simple but they are easily customizable.
To update the prebuilt template you do not need to write a single line of code. With the drag-and-drop interface, it is easy to customize the existing email templates and send them to the audience. But if you have worked with other email marketing platforms before then MailChimp is not the best option for you.
This is because you need some time to understand how it works and how you can create email campaigns to promote services and products smartly. So make the right choice if you want to promote business in a short time.