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Semrush and Ahrefs for Keyword Research

(Last Updated On: June 27, 2022)

To optimize the website content and data both Semrush and Ahrefs are the best SEO tools. Their main purpose is to enhance the website ranking so that more people can visit. By using any of these tools you can level up the marketing strategy.

Semrush and Ahrefs for Keyword Research

But the main confusion here is which SEO tool you should select. Both the marketing tools have their perks and cons but you have to select one to enhance the business performance and sales rates.

If you have the same confusion then you have come to the right article. Here we will compare both Semrush and Ahrefs so that according to the business requirements you can select one. So let’s dive in.

Ahrefs Description

Ahrefs is one of the best marketing tools with a keyword index of more than 10.3 billion keywords. It was released in 2011 and has the world’s most extensive backlink index that offers new data every 15 to 3 minutes. Furthermore, it has the most accurate link database.

Some of the best features of Ahrefs are

  • Simple interface that allows users to quickly see the overall health of the website and search engine ranking
  • Customizable alerts for mentions, new keywords, backlinks, and much more
  • Content explorer that provides excellent topic suggestions
  • An in-depth look into search traffic with a site explorer
  • Reports with charts
  • Domain Comparisons
  • JavaScript rendering and site audit to search the SEO problems

SEMrush Description

Like Ahrefs, SEMrush is another famous marketing tool. The total number of keywords for Google in this magic tool exceeds 20 billion. That’s why SEMrush is the largest database on the market. It was developed in 2007 by SeoQuake and helps users with leading competitive research services.

The main features of SEMrush include

  • Most accurate data for search volume
  • Large keyword database for Google
  • SEO reporting
  • Accurate position tracking tool
  • Full suite content marketing platform
  • Tool for toxic links monitoring and penalty recovery

Which One is Better: Ahrefs Vs SEMrush

Here are some factors that will help you to decide which marketing tool is best for businesses. So have a look.

User Interface

The user interface of SEMrush and Ahrefs is similar. They both offer analytics front and center and comprehensive reports. However, Ahrefs need more configuration process.

You need to list your domains, desired keywords, and competitors to track if you use Ahrefs. On the other hand, SEMrush allows you to begin your research quickly by immediately giving you access to the dashboard.

If you want a clean and simple user interface to navigate features then Ahrefs is the right tool for you. But if you are looking to access more features in a complex environment then select SEMrush.

Keyword Research

This feature help users decide which keywords they should use in future content instead of tracking the ones that they currently use on web pages. Ahrefs gives you thousand of keyword ideas with metrics so that you can perform targeted keyword searches filtered by the search engine you use.

SEMrush on the other hand has the excellent keyword research feature called Keyword Magic Tool. This feature has up to 2 billion keywords for Google. According to the requirement, you can type any keyword and an extensive list of related keywords will appear.

Indeed, both the tools provide the best keyword research facility but for the extensive research, you must choose SEMrush. However, for normal keyword research, you can go with Ahrefs.

Rank Tracking

It helps businesses to understand their positions in search engines. You can also use rank tracking to see how you compare to the competitors. Ahrefs has easy to understand tracker that helps users to track rank by typing domain and some keywords.

While SEMrush has an efficient tracking tool called Position Tracking. It is a project tool and gives daily

  • Website updates
  • Mobile rankings
  • Intuitive reports
  • Identify pages
  • Track many SERP features

If you compare both the marketing tools then Ahrefs is the winner here.

Wrapping It All Up!!!

In conclusion, you should select Ahrefs if you

  • Like simple interface
  • Are looking for normal keyword suggestions
  • Want to have more keywords for search engines like Bing, Yandex, Amazon, Yahoo, and much more

On the other side, select SEMrush if you

  • Need better competitor analysis tools
  • Require excellent SEO and marketing features to select from
  • Are searching for better keyword suggestions for Google
  • Require to keep your backlinks profile neat

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