Pros and Cons of Sprout Social
Sprout Social is a comprehensive social media scheduling tool trusted by 30,000 brands from companies such as Subaru, Shopify, and Unicef. Large enterprises, agencies, and small businesses can use the software.
Being a data-driven company, Sprout Social offers businesses a variety of tools to help them grow their social media presence and social channels.
But is it the right tool for your business?
In this blog post, we will look at the pros and cons of Sprout Social with a Sprout Social review and help you decide if it’s the right social media management tool for you.
What is Sprout Social?
Sprout Social is a social media management platform that helps businesses grow their social media presence.
Sprout Social provides businesses with tools to help them schedule posts, analyze social media analytics, and manage social media campaigns.
Their products have five sectors: engagement, publishing and scheduling, analytics, listening, and employee advocacy.
Engagement: With a unified social inbox, this product allows for streamlining and scale monitoring and engagement efforts with your clients.
Publishing and Scheduling: You can plan, create and manage all of your social content as a team. Social media management tools for multiple social media platforms allow you to assign tasks to social media managers.
Analytics: With access to your rich social data, you can drive strategic decision-making throughout your business. With in-depth analysis, you can monitor and improve your social media networks and social media performance.
Listening: You can create a better marketing strategy by uncovering trends and actionable insights.
What is social listening?
Social listening is monitoring social media channels for mentions of your brand, product, or industry.
It allows businesses to track and respond to what is being said about them online in real time.
This can be done by setting up keyword alerts or using a social media monitoring tool such as Sprout Social.
Employee Advocacy: When your employees are empowered to become brand advocates, your business can deliver better marketing results, and you can also amplify your social reach.
What are the benefits of using a social media management platform?
A few benefits of using a social media management platform like Sprout Social exist.
First, it can help businesses save time by automating tasks such as scheduling posts and analyzing social media analytics. Along with managing multiple social media accounts.
Second, the platform can help businesses grow their social media presence by providing them with tools to manage their campaigns and track their progress.
There are a few drawbacks to using a social media management platform like Sprout Social. You may be able to use something like Google Analytics, but this is slightly different from a program designed specifically for social media marketing.
First, the platform can be expensive for businesses, especially if they are starting.
Second, the platform can be overwhelming for businesses not used to managing their social media presence.
Finally, businesses that rely too heavily on Sprout Social may find it difficult to break away from the platform if they switch to another social media management platform.
You can also ask yourself, does your business need any of these features below:
- Schedule posts
- Smart inbox
- Competitive reports
- Easy-to-use user interface
- Manage Facebook pages
- Manage all social accounts
- View trends report
- Twitter posts
- Multiple positions at scheduled times
- Linkedin company pages
- Social media posts
- Social media strategy
- Social media managers
- Social media messages
- Publish posts to all social platforms
PROS:
- It offers a variety of features and tools to help businesses grow their social media presence.
- The platform is user-friendly and easy to navigate.
- Has excellent customer support.
- Perfect social listening tool.
- Multiple posts facility.
CONS:
- The monthly price can be expensive for some businesses.
- Some users have reported that the platform can sometimes be glitchy, although this is not something I have experienced.
For me, Sprout Social is an excellent social media scheduling tool that allows multiple users to manage and group social channels. Managing any social media platform becomes less of a chore with a Sprout Social account. The main features Sprout Social offers are definitely worth the monthly price.
You can try Sprout Social with a 30-day trial. Then the pricing is as follows:
Standard
5 social profiles
All-in-one social inbox
Schedule posts
Social content calendar
Review management
Monitoring
Social CRM tools
Reporting
Paid promotion tools for Facebook posts
Mobile versions
$89 per month per user (billed yearly) or
$99 per month
Most Popular Plan
Professional
10 social profiles
Everything in Standard, plus
Competitive reporting
Message content tagging
Custom workflows
Scheduling with optimal send times
Analysis reports
Trend analysis
Social reporting
$149 per month per user (billed yearly) or
$169 per month
Advanced
10 social profiles
Everything in Professional, plus
Message spike alerts
Digital asset and content library
Chatbots
Suggested replies
Automated Link Tracking
Twitter surveys
$249 per month per user (billed yearly) or
$279 per month
So, what do you think? Is Sprout Social the right social media management platform for your business?
